JR Foods was established in 2001 with the objective of providing restaurant quality meals in a convenient format, suitable for busy working professionals to prepare home-cooked meals and dining with their loved ones as well as for restaurants with limited kitchen facility. To achieve that, JR Foods was one of the early pioneers in the adoption of cook-chill and cook-freeze technology in the manufacturing of ready meals suitable for both the home and the food service retail sectors. Its core brand was JIAYEN, a range of menu dishes that home cooks and restaurants can regenerate by reheating in the oven and serve.