Job Summary

The Assistant Marketing Manager will assist the Marketing Manager in overseeing the marketing aspects in the Singapore market. He/She will also require reporting and communicating the market activities to the marketing teams in China.

Job Scope

• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Design and oversee digital marketing plans including our marketing database, email, and display advertising campaigns
• Articulate value propositions for both online and offline collaterals to raise consumer awareness and influence consumer preference for our product/menu offerings
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Undertake market intelligence and consumer insights projects, via a range of medium and platforms, to stay informed and abreast of trends and developments in the F&B sector
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Conduct outlet briefings for major marketing campaigns

• Diploma and above in Marketing, Business Administration or equivalent
• 5 to 8 years’ relevant working experiences preferably in F&B industry
• In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
• Familiar with international and China F&B branding, and its marketing/PR strategies
• Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
• Strong written and oral communications skills
• Resilience in meeting tight deadlines and concurrently handling different marketing campaigns
• Ability to work with cross-cultural teams and groups internationally

“呷 Xia” in Minnanese means eating mouthful by mouthful, while ‘哺 Bu” signifies safe and nourishing eating.

The combination of “Xiabu Xiabu” implies enjoying healthy, nourishing, and delicious food.

Our exquisite ‘Taiwanese Small Hotpot’ stands out as a pioneer in the ‘Enjoy-Your-Own’ dining experience, enabling customers to choose from a variety of delectable soup bases that cater to diverse taste preferences, while we uphold the highest quality standards. This commitment is the key to Xiabu Xiabu’s competitive edge and leadership in the market.