· Assist to assess market opportunities and conduct research to understand customer needs
· Enhance customers experience through mall-wide promotions and events to drive shoppers’ traffic and increase tenant sales
· Source for potential licensees to drive the mall’s Advertising & Promotion revenue through the booking of atrium spaces, road show spaces and ad spaces
· Conceptualise, plan, develop and implement campaigns on annual marketing calendar effectively on a timely manner.
· Support in developing, tracking and managing marketing budget
· Plan, execute and manage advertising, promotion and digital marketing strategies
· Build and maintain good relationship with tenants and garner their participation in the mall’s advertising & promotion activities
· Liaise and collaborate with partners, sponsors, advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events
· Analyse, evaluate and report effectiveness of advertising & promotion activities, make recommendations to adjust marketing strategies
· Liaise with respective vendors to ensure timely publicity of stores listing, happenings & promotions on various platforms:
o website
o in mall directories
o social media management inclusive of content management, contest, feedback & comments.
· Undertake other administrative deliverables such as financial processes, procurement, competitive quote sourcing and operational coordination, when required.
· Support in ad hoc designs for posters, decals, signages, and displays, when required.
· Such other duties and responsibilities as may be reasonably requested by immediate supervisor / the head of department from time to time.
· Degree in Marketing / Mass Communications or relevant discipline
· Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage
· Proficiency in Design software (eg. Adobe Photoshop, Illustrator, Canva, etc)
· Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics
· Excellent communication skills with ability to communicate clearly and effectively, both verbally and in writing
· Able to work independently as well as part of a team in a constantly evolving environment
· Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.
· Strong communication, interpersonal, analytical and problem-solving skills
Tuan Sing Holdings Limited was established in 1969 and listed on the Mainboard of the Singapore Stock Exchange in 1973. Tuan Sing has interest mainly in property development, property investment, property investment and hotel ownership. Headquartered in Singapore, the Group has over 60 subsidiaries and associates located in South East Asia, China and Australia serving a broad spectrum of customers through its workforce across the region.