1. Brand Strategy & Management

   • Develop and execute marketing strategies to enhance brand awareness and drive market share.
   • Plan and manage integrated marketing campaigns across various channels, including digital, social media, and traditional platforms.
   • Collaborate with regional teams to ensure alignment with global branding guidelines.

2. Market Research & Analysis

   • Conduct market research to identify trends, customer preferences, and competitor activities.
   • Analyze campaign performance and provide actionable insights to improve ROI.
   • Monitor and report on key market metrics and consumer behavior.

3. Product Marketing

   • Support product launches and promotional activities to drive sales growth.
   • Develop engaging content for product packaging, advertisements, and other marketing materials.
   • Collaborate with the R&D and sales teams to align marketing efforts with product development and distribution.

4. Event Management

   • Plan and execute brand events, trade shows, and activations to engage with customers and partners.
   • Manage sponsorships and partnerships to enhance brand visibility.

5. Digital Marketing

   • Oversee social media channels and create engaging content to build a strong online presence.
   • Manage digital ad campaigns (e.g., Google Ads, Facebook, Instagram) and analyze performance metrics.
   • Optimize the brand’s website and e-commerce platforms to improve user experience and sales conversions.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Min 1 year of experience in marketing, preferably within the FMCG industry.
• Strong understanding of digital marketing strategies and tools.
• Proficient in data analysis and marketing software (e.g., Google Analytics, Adobe Creative Suite).
• Excellent communication and interpersonal skills.

RecruitFirst is a brand of SGX-listed HRnetGroup Limited. Since it's inception in 2013, RecruitFirst has continuously brought to the table fresh perspectives on recruitment and flexible staffing. With a mission in helping people find better jobs and companies find better people, we understand the needs of the talent acquisition market and pride ourselves in being at the forefront of fulfilling them.

Together with our affiliates, we have operations in 15 cities across Asia Pacific - Singapore, Kuala Lumpur, Bangkok, Hong Kong, Shanghai, Beijing, Guangzhou, Taipei, Tokyo, Seoul, Suzhou, Jakarta, Shenzhen, Chengdu and Kaohsiung.