This role will be in charge of a major skincare brand in Singapore, which is widely distributed in major retailers such as Watsons, Guardian and in Supermarkets.

The candidate will report directly to Head of Marketing and will undertake the ownership of the brand and products assigned, develop marketing strategies to increase brand awareness, grow market share and its profitability.

Job Description

• Develop and execute short/long term action plans to grow the product portfolios in terms of its brands awareness, market share and product profitability.
• Plan and execute ATL and BTL campaigns, marketing communications (online and offline) and trade marketing activities for all product portfolios under his/her responsibility.
• Plan and manage A&P spending within budget assigned and ensuring ROI for each campaign
• Lead and execute the promotion, advertising, and marketing campaign effectively through strategic partnership alliances with agencies, vendors, and other external stakeholders to ensure successful implementation according to timeline.
• Conduct market research, analyze consumer’s insights, market intelligences & competitive information to develop new product idea/concepts and effective marketing plan for the assigned products/brands.
• Conceptualizes innovative, consumption-driving promotions that are profitable and linking promotions to advertising wherever possible to create an integrated & targeted 360-degree marketing plan
• Build strong brand/product presence in all distribution channels (including assisting in e-commerce at Marketplace)
• Work with internal stakeholders (Sales, Promoters, Finance, Warehouse) to implement marketing plans effectively according to timelines
• Track and monitor market trends to analyze product sales performance

Job Requirements

• Degree in in Marketing or Business Administration
• At least 4 years of relevant marketing working experience in the FMCG industry
• Experienced in managing a marketing budget and/or creative agency
• Knowledge of trade marketing is a plus
• High initiative and result-driven
• Analytical minded
• Pro-active hands on team player with excellent interpersonal skills
• Able to work under pressure to meet deadlines